Pierre Crucifix
GTM Architect | Energy Tech
Your product is complex.
Your sales pitch shouldn’t be.Engineers struggle to simplify.
Marketers struggle to understand.I bridge the gap.
Selected Commercial Impact
Engineer... and Economist
As an Engineer and Economist, I navigate technical complexity and commercial reality like no one else.Having worked on 15+ energy-tech products so far, I specialize in partnering with companies (from Series A to established scale-ups) who have built brilliant technology but struggle to maximize its value.Whether for a full GTM construction or a strategic renovation, I design commercial engines built on clear positioning, value-based pricing, and scalable sales processes.Thanks to these better foundations, my clients close faster, price higher, and simply scale better.
My methodology
I combine analytical rigor with strategic intuition.To do so, I rely on structured tools to diagnose and fix commercial engines.The StratPower Canvas is one of them. I've refined it over time to keep it simple, concrete, and ruthlessly effective.
